Girls Allowed

The Project

Essex County Council along with 4 local colleges approached Zero Above with the challenge to create a campaign designed to recruit young women into engineering apprenticeships. Through extensive research and concept development, the campaign Girls Allowed was born, the first time Chelmsford, Colchester, Harlow and Prospects Colleges have collaborated on a project.

Key Features

• Creation of a brand identity and campaign that appealed to the distinct target audience of 13-16 year olds
• Integration through social media to encourage peer to peer advocacy
• Create a value exchange to come back to consume content
• Integrate, facilitate and reward email sign up with a compelling competition
• Facebook advertising campaign and dynamic SEO strategy that has seen visits to the dedicated website double, with new visitors to the site increasing by 30%  and the estimated time on the site increase by 50%