Gamification: A New Era of Engagement for HR


If you’ve never heard of gamification before, you probably aren’t alone, however, now is the best time to get clued up on the revolutionary concept set to bring an engaging, motivational refresh to the working environment as we know it.

Gamification? The clue really is in the name

Let’s take the core mechanics and designs of the gaming world that capture the hearts of players (fun, reward, recognition, competition) and apply them to a different scenario: your company. Skeptical? We don’t blame you, but explore this theory a little further and it becomes obvious to see why HR professionals in the world’s leading organisations are gamifying their key processes to engage, motivate and incentivise employees and why, if you haven’t already, you should consider joining them.

Why should you?

Maintaining employee engagement is the foundation for any successful organisation and correctly deployed gamification has the potential to make that foundation even stronger, repairing the cracks created by disinterested employees (who account for a staggering 60% of our workforce according to Gallup’s State of the Global Workplace!).

Staff Training

Thanks to gamification, staff training no longer needs to be a flat, two-dimensional necessity triggering boredom and disinterest. Instead, gamification can help you create an encouraging, thought provoking environment for staff to genuinely care about their learning and self-development.


We love to be rewarded and recognised, it’s a natural driving force of our human nature which gamification is excellent at pandering to. Utilising gamification when designing appraisals and performance monitoring is a win win situation for everyone; you can transparently and successfully track staff progress while your staff feel valued and incentivised. The end result? A truly motivated and engaged staff base – remember those solid foundations!


It’s not only your existing staff that will reap the benefits of gamification. Attracting the highly desirable millennial workforce can seem like a recruiter’s most daunting challenge in today’s competitive market.

So, with this in mind, how do you stand out above the rest? Incorporating tactical gamification strategies work wonders for you as an employer and your applicants alike, reforming a possibly tedious, repetitive application process into a captivating, thought provoking journey bound to resonate with a tech addicted generation while cleverly assessing their skill set and fit for the role in question.

How can we help?

As one of the few marketing agencies to be offering gamification services, we’d love to speak to you today about how you can stay ahead of the curve and gamify your core HR functions and processes to attract and satisfy today’s tech craving employee generation.