New people, new focus and fresh ambition
We are really excited to announce the arrival of two new members to our talented team of creatives, marketeers and technical wizards. This will bolster our digital offer and enable us to take our clients to the next level.
Digital marketing specialist Ben Milleare has joined the company as its new Technical Director. Ben’s 17-year digital marketing career has seen him work with a range of high-profile brands including Hoseasons, Sony and Virgin.
“I’ve always been fascinated with marketing technology,” says Ben. “I ditched my plans to study law after my A Levels and went in to web development in 1999. The Internet was pretty new and this was before Google even existed so we were building websites for companies that saw most traffic through search engines like AltaVista. The Google emerged and suddenly everything changed.”
For ten years, Ben worked with the UK’s leading web and SEO companies, at the forefront of the online revolution and seeing the highs and lows of digital marketing. “Not so long ago, keywords and backlinks were huge and everyone was battling to be at the top of Google regardless of the customer experience. Indian SEO firms were booming and at that time Google was really struggling. Results were full of spam and every day the top ten was changing according to who had the most links. Then Google figured out that user-friendly copy is key and changed the rules with Penguin, and overnight the criterion went from huge amounts of keywords and outbound linking to really good content.”
“It’s perfectly possible now for a local business to get really great results with some simple SEO, but for the majority of our clients, the work we do is much more technical and multi-layered. I’m increasing our technical offering with a pair of fresh eyes, which will enable Zero Above to design and develop more market-leading solutions. We’re looking at scalable SaaS solutions that we can deliver to specific market sectors, like we have already with estate agents to pull in data from other sources and integrate across the web. We have many clients where software is an integral part of what they do and we have a multi-talented team to deliver innovation to them that will give them a tangible competitive advantage."
Also strengthening our Digital Team is Jack Grimsey, who joins as a digital marketing executive. After graduating from the University of Kent in 2013, Jack began his digital career with one of the UK’s largest wine retailers. With a strong ecommerce background, Jack brings with him a wealth of knowledge and is looking forward to developing our clients’ digital strategies. Jack’s experience of managing large email marketing campaigns brings a new edge to our offering and he’s excited to help our clients realise their digital goals. Jack is also well-versed in managing digital advertising campaigns including social and PPC and he can’t wait to develop the online presence of our clients.